In 2016, Kelsie Hayes founded the innovative and influential, POPUPFLORIST. Originally conceptualized as a popup concept, POPUPFLORIST has grown to be a full e-commerce, retail, and event design company.
Kelsie comes with a unique perspective, having studied and worked as a fashion designer for a decade in NYC and Los Angeles. Kelsie leads her team of women to push the boundaries of traditional floral design, and bring their own interpretation, fusing unexpected textures and captivating color palettes. POPUPFLORIST brings this design sensibility as well as a deep knowledge of branding to all of their partnerships. This approach has helped them build a client roster that includes some of the best brands in the fashion, beauty, and lifestyle markets.
Kelsie’s continuous passion and focus, however, is bringing POPUPFLORIST to people’s homes. The website offers a selection of inspired fresh and preserved floral designs, created using florals sourced daily in the NYC flower market, where POPUPFLORIST HQ is located. The team is made up of a group of people who have discovered floral design as a passion, and have learned through real experience, as opposed to traditional florist school. All creations are “designers choice,” which Kelsie feels is crucial to deliver and execute the most high quality arrangements.
Kelsie Hayes is a mom, creative, and owner/founder of POPUPFLORIST, a creative floral design company based in New York City.
Determined to bring back the art of tangible feel-good moments, Kelsie launched POPUPFLORIST to spread joy whether it be through a larger than life installation for a brand, or a small composition for a birthday. Kelsie has fused her former career in fashion with the art of thoughtful floral design to create one of the leading floral design companies in New York City.
Hayes is the company’s Founder and CEO, and operates a team of creative women.